Cats introduced a marketing strategy that set the template for subsequent megamusicals. Early advertisements for the musical did not feature traditional pull quotes (despite many positive reviews) or any of the cast, focusing instead on branding the show itself as the star. It did this by adopting — and then aggressively promoting — a single recognisable image (the cat's-eyes logo) as the face of the show. The cat's-eyes logo was the first globally marketed logo in musical theatre history, and was paired with a tagline ("now and forever") to create what The Daily Telegraph called "one of musical theatre's greatest posters". Such branding emblems proved equally effective for later megamusicals, as seen with the waif Cosette for Les Misérables and the Phantom's mask for The Phantom of the Opera. This advertising method had the additional effect of diminishing the importance of critical reviews, popularising the so-called "critic-proof" status of megamusicals.
The sex of kittens is usually easy to determine at birth. By six to eight weeks they are harder to sex because of the growth of fur in the genital region. The male's urethral opening is round, whereas the female's urethral opening is a slit. Another marked difference is the distance between anus and urethral opening, which is greater in males than in females.
The domestic cat is a significant predator of birds. UK assessments indicate they may be accountable for an estimated 64.8 million bird deaths each year. A 2012 study suggests feral cats may kill several billion birds each year in the United States. Certain species appear more susceptible than others; for example, 30% of house sparrow mortality is linked to the domestic cat. In the recovery of ringed robins (Erithacus rubecula) and dunnocks (Prunella modularis), 31% of deaths were a result of cat predation. In parts of North America, the presence of larger carnivores such as coyotes which prey on cats and other small predators reduces the effect of predation by cats and other small predators such as opossums and raccoons on bird numbers and variety. The proposal that cat populations will increase when the numbers of these top predators decline is called the mesopredator release hypothesis.
After Hamburg, the German production transferred to Stuttgart where it played from 2001 to 2002. Stage Entertainment took over the production mid-2002 and moved the show to Berlin (2002–2004) and later Düsseldorf (2004–2005), before touring other cities until 2006. Mehr-Entertainment launched a separate tour of Cats that ran from December 2010 to June 2013, performing in a travelling purpose-built tent theatre. Besides Germany, this company also made stops in cities in Luxembourg, Switzerland and Austria.
The show was staged at the Det Ny Teater in Copenhagen, Denmark, in the 2002–2003 season. This Danish production was translated by Adam Price and was one of the largest theatrical productions ever mounted in the country at the time with 100 performers, musicians and stagehands. The first non-replica production of Cats was approved for a Polish production at the Teatr Muzyczny Roma in Warsaw. Set in an abandoned film studio instead of a junkyard, the Polish version opened in January 2004 and closed in 2010. The Gothenburg opera house staged a production with a Swedish-language script by Ingela Forsman; this version was reimagined to take place in an abandoned fairground and played from September 2006 to February 2007. Other productions were also staged at the Divadlo Milenium in Prague from 2004 to 2005, and a Norwegian revival at the Chat Noir in Oslo in 2009. The first Italian-language production toured Italy in the 2009–2010 season.
Preformed vitamin A is required in the cat for retinal and reproductive health. Vitamin A is considered to be a fat-soluble vitamin and is seen as essential in a cat's diet. Normally, the conversion of beta-carotenes into vitamin A occurs in the intestine (more specifically the mucosal layer) of species, however cats lack the ability to undergo this process. Both the kidney and liver are contributors to the use of vitamin A in the body of the majority of species while the cats liver does not produce the enzyme Beta-carotene 15,15'-monooxygenase which converts the beta-carotene into retinol (vitamin A). To summarize: cats do not have high levels of this enzyme leading to the cleavage and oxidation of carotenoids not taking place.
Feeding a kitten isn’t as easy as grabbing a bag of cat chow at the nearest convenience store. Growing kittens need as much as three times more calories and nutrients than adult cats. That’s why it’s important to find a good quality food designed especially for kittens. A name brand food, formulated for kittens, is the simplest way to ensure that your kitty gets the proper nourishment without supplements. Also, check to make sure your kitten’s food includes a statement from the Association of Animal Feed Control Officials (AAFCO) displayed on the packaging, ensuring the food is nutritionally complete.
A kitten is a juvenile cat. After being born, kittens are totally dependent on their mother for survival and they do not normally open their eyes until after seven to ten days. After about two weeks, kittens quickly develop and begin to explore the world outside the nest. After a further three to four weeks, they begin to eat solid food and grow adult teeth. Domestic kittens are highly social animals and usually enjoy human companionship.
A cat show is a judged event in which the owners of cats compete to win titles in various cat registering organizations by entering their cats to be judged after a breed standard. Both pedigreed and companion (or moggy) cats are admissible, although the rules differ from organization to organization. Cats are compared to a breed standard, and the owners of those judged to be closest to it are awarded a prize. Moggies are judged based on their temperament. Often, at the end of the year, all of the points accrued at various shows are added up and more national and regional titles are awarded.
Influenced by the show's success in Vienna, a German production by Stella Entertainment premiered in April 1986 at the newly-renovated Operettenhaus in Hamburg. It closed in January 2001 after 15 years, having played over 6,100 performances to 6.2 million audiences. Cats was the first stage production in the country to be mounted without any public funding and was also the first to run for multiple years; its success established the medium as a profitable venture in Germany. The musical was also a huge boost for tourism in Hamburg, particularly the subdivision of St. Pauli where it accounted for 30% of all tourists. The number of overnight visitors to the city increased by over one million per year within the first five years of the show's premiere.
Life in proximity to humans and other domestic animals has led to a symbiotic social adaptation in cats, and cats may express great affection toward humans or other animals. Ethologically, the human keeper of a cat may function as a sort of surrogate for the cat's mother, and adult housecats live their lives in a kind of extended kittenhood, a form of behavioral neoteny. The high-pitched sounds housecats make to solicit food may mimic the cries of a hungry human infant, making them particularly difficult for humans to ignore.
One of the first things you should do with your new cat, if not the very first, is take him in for an exam. This trip is almost as important for the owner as it is the kitten, because it not only tests for health issues like birth defects, parasites, and feline leukemia, but it allows you to ask those all important questions including advice on litterbox training your kitten.
Feral cats can live in forests, grasslands, tundra, coastal areas, agricultural land, scrublands, urban areas, and wetlands. Their habitats include small islands with no human inhabitants. The close relatives of the domestic cat, the African wildcat (Felis lybica) and the sand cat (F. margarita) both inhabit desert environments. Domestic cats still show similar adaptations and behaviors.
Once your vet has cleared your kitten as free of disease and parasites, it’s safe to let your new kitten explore its new surroundings and other pet roommates. Handling and playing with your kitten at least once a day will help him form a strong emotional bond with you. If you have children, monitor their introduction to the new kitten to make sure it’s a positive experience for both the kitten and child.
Cats are known for spending considerable amounts of time licking their coats to keep them clean. The cat's tongue has backwards-facing spines about 500 μm long, which are called papillae. These contain keratin which makes them rigid so the papillae act like a hairbrush. Some cats, particularly longhaired cats, occasionally regurgitate hairballs of fur that have collected in their stomachs from grooming. These clumps of fur are usually sausage-shaped and about 2–3 cm (0.8–1.2 in) long. Hairballs can be prevented with remedies that ease elimination of the hair through the gut, as well as regular grooming of the coat with a comb or stiff brush.